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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

4.4 4.4 out of 5 stars 10,393 ratings

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Extreme Platinum
1 Count (Pack of 1)

Purchase options and add-ons

Color Extreme Platinum
Package Information Box
Product Benefits Color Protection
Brand L’Oréal Paris
Item Form Gel

About this item

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

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From the manufacturer

Feria Bleach
how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

Lifts hair up to 8 levels. Ideal for dark to light brown hair. Now all hair types & textures can customize your blonde.

how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

Purple pigments neutralize brass while providing reinforcing care for strong hair.

how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

Even dark bases can achieve our purest platinum without compromising on condition.

how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

Hyper platinum results for weeks, all with no unpleasant odor.

how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener
how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

What is the difference between Feria Hyper Platinum and Feria Absolute Platinum?

Feria Hyper Platinum and Feria Absolute Platinum both deliver bold, prismatic, shimmering, platinum color. Feria Absolute Platinum lightens up to 7 levels, while Feria Hyper Platinum lightens up to 8 levels with next generation lightening technology.

I’m transitioning from lightening my hair in a salon, to lightening my hair at-home. Which product is right for me?

If you typically lighten your hair in a salon and you are looking to lighten your hair at-home, we recommend you use Feria Absolute Platinum. Feria Hyper Platinum is ideal for consumers with dark to light brown hair.

Application tips and tricks?

Pro Tip: Do not apply on hair that is primarily gray or hair that was previously bleached, highlighted, or relaxed. Feria Hyper Platinum will lift hair up to 8 levels, ideal for dark to light brown hair.

how to lighten your hair, brighten dull hair, platinum blonde hair, permanent hair lightener

Product Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 5.3 ounces
  • Item model number ‏ : ‎ 071249246580
  • UPC ‏ : ‎ 885627248321 071249246580 885840407024 885954264476 794628170152 784190336773 885462244939
  • Manufacturer ‏ : ‎ L'Oreal Paris
  • ASIN ‏ : ‎ B00C3IG8AS
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 10,393 ratings

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This Item
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye
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Price-23% $9.97
List:$12.99
-20% $11.96
List:$14.98
$9.83-9% $10.97
List:$11.99
$35.82$50.57
Price Per Unit$9.97 / Kit$5.98 / Count$9.83 / Count$10.97 / Kit$11.94 / Count$8.43 / Count
Delivery
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Customer Ratings
Easy to use
4.0
4.3
4.4
Value for money
4.0
3.9
4.2
Longevity
3.7
3.6
3.9
Scent
3.5
3.8
3.8
Sold By
Amazon.com
Amazon.com
DealonUS
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Pharmapacks_
Pharmapacks_
form
Gel
Oil
Cream
CREAM
Cream
Cream,Oil
specialty
Long Lasting
Natural
Permanent,Semi-permanent
Natural
Fragrance-free,Nature
ingredients
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106011 Feria Color Coppery Shimmer 7.40 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL p-AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2-AMINO-3-HYDROXYPYRIDINE 6-HYDROXYINDOLE AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44189/2 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3
MOISTURE RICH CONDITIONER / BAUME SOIN: 43083 SS3 - AQUA / WATER / EAU, CETEARYL ALCOHOL, ELAEIS GUINEENSIS OIL / PALM OIL, BEHENTRIMONIUM CHLORIDE, PARFUM FRAGRANCE, PYRUS MALUS FRUIT EXTRACT / APPLE FRUIT EXTRACT, GLYCERIN, ISOPROPYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, SODIUM BENZOATE, CITRIC ACID, NIACINAMIDE, PYRIDOXINE HCl, BUTYROSPERMUM PARKII, BUTTER / SHEA BUTTER, OLEA EUROPAEA OIL / OLIVE FRUIT OIL, SACCHARUM OFFICINARUM EXTRACT /SUGAR CANE EXTRACT/ EXTRAIT DE CANNE A SUCRE, CHLORHEXIDINE, DIHYDROCHLORIDE, PERSEA GRATISSIMA OIL / AVOCADO OIL 2-OLEAMIDO-1,3-OCTADECANEDIOL, RIBES NIGRUM SEED OIL / BLACK CURRANT SEED OIL, PHENOXYETHANOL, CITRUS LIMON, PEEL EXTRACT / LEMON PEEL EXTRACT, CI 19140 / YELLOW 5, CAMELLIA SINENSIS LEAF EXTRACT, CI 15985 / YELLOW 6, TOCOPHEROL, GLYCINE SOJA OIL / SOYBEAN OIL, F.I.L. D183770/1;
1226714 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, Parfum / Fragrance, Ammonium Thiolactate, Carbomer, P-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, Ascorbic Acid, P-Phenylenediamine, Edta, Ci 77891 / Titanium Dioxide, M-Aminophenol, Threonine, Proline, Dimethicone, Sodium Metabisulfite Fil T238279/11
Water, Ethoxydiglycol, Propylene Glycol, Ammonium Hydroxide, Soytrimonium Chloride, Isopropyl Alcohol, Trisodium Ethylenediamine Disuccinate, Oleth-5, Oleth-2, Tall Oil Acid, Fragrance, C11-15 Pareth-9, Cocamidopropyl Betaine, C12-15 Pareth-3, Erythorbic Acid, Citric Acid, Sodium Sulfite, 1-Naphthol, EDTA, Resorcinol, P-Aminophenol, N, N-BIS(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, 2-Methylresorcinol, P-Phenylenediamine.

Important information

Safety Information

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106011 Feria Color Coppery Shimmer 7.40 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL p-AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2-AMINO-3-HYDROXYPYRIDINE 6-HYDROXYINDOLE AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44189/2 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3

Directions

Always refer to insert inside product for detailed application instructions.

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
10,393 global ratings
Easy Platinum for Experienced DIY Bottle Blondes
5 Stars
Easy Platinum for Experienced DIY Bottle Blondes
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff.Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state.If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates).I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.
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Top reviews from the United States

Reviewed in the United States on March 24, 2024
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Reviewed in the United States on March 24, 2024
Color: Very PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Reviewed in the United States on March 15, 2015
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Customer image
5.0 out of 5 stars Easy Platinum for Experienced DIY Bottle Blondes
Reviewed in the United States on March 15, 2015
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff.

Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state.

If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates).

I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.
Images in this review
Customer image
Customer image
586 people found this helpful
Report
Reviewed in the United States on December 10, 2023
Color: Very PlatinumSize: 1 Count (Pack of 1)Verified Purchase
13 people found this helpful
Report
Reviewed in the United States on January 10, 2024
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
3 people found this helpful
Report
Reviewed in the United States on October 6, 2023
Color: Extreme PlatiniumSize: 2 CountVerified Purchase
7 people found this helpful
Report
Reviewed in the United States on September 12, 2023
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Reviewed in the United States on January 21, 2024
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase

Top reviews from other countries

Translate all reviews to English
Amazon Customer
5.0 out of 5 stars Hair dye
Reviewed in Canada on March 24, 2024
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Amazon カスタマー
5.0 out of 5 stars 神ブリーチ!
Reviewed in Japan on September 18, 2022
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
3 people found this helpful
Report
Amazon Customer
4.0 out of 5 stars Easy to use, not damaging, but does not colour as promised.
Reviewed in Canada on February 25, 2021
Color: Extreme PlatinumSize: 1 Count (Pack of 1)Verified Purchase
Customer image
Amazon Customer
4.0 out of 5 stars Easy to use, not damaging, but does not colour as promised.
Reviewed in Canada on February 25, 2021
I have medium length, very dark brown virgin hair, and wanted to go platinum.

I used one box the first time, was not enough. Very patchy, and mostly just made it look highlighted, possibly medium brown.

Two weeks later, I used two boxes. Much better amount, brought it up to the colour in the first picture (pink shirt).

Two weeks later, I used two more boxes. Really disappointed - second picture is today (blue shirt). It barely lightened it any more at all, and if anything made it MORE yellow.

I feel like the toner does not work at all. Hair is super super yellow.

I like that there is no ammonia, so I felt confident to lighten my hair at home. I'd never done it before - always gone to the hairdresser, and then coloured it various colours (blue, green, pink, etc) on my own. But after growing it out, and with lockdown, decided now was a good time to try it on my own.

I think maybe this would work with blonde hair. After the second application, my hair was at the "medium blonde" shade on the box, but looks nothing like the "after" picture.

Still, substantially cheaper than going to a hairdresser, and my hair doesn't feel like straw, but still soft and healthy.

I'll likely play around with a quick purple dye to neutralize it, as I feel like toners just don't work well with me (last time I had a hairdresser do it, she toned my hair 4 times and it just didn't loose the yellow tone. Ended up completely covering it with pink).

Try it, it's worth a shot, but unless you have very short hair, I would definitely say get two boxes.
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Customer imageCustomer image
22 people found this helpful
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Lan z.
1.0 out of 5 stars No como se publica
Reviewed in Mexico on November 17, 2020
Color: Very PlatinumSize: 1 Count (Pack of 1)Verified Purchase
One person found this helpful
Report
Sydney
5.0 out of 5 stars It works
Reviewed in Canada on December 31, 2023
Color: Very PlatinumSize: 1 Count (Pack of 1)Verified Purchase
2 people found this helpful
Report

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